Carlsberg - Tuborg Strong

The Tuborg growth in India has been driven by Tuborg Strong; a brand which has seen unprecedented success in all markets. The introduction of Tuborg Strong in India in May 2010, positioned Carlsberg India as an innovator by creating the all-new premium strong beer category. In the first 6 months of its launch, the product sold more than a million cases (a milestone in itself) and the trend continues.