Echigo Beer Company - All Nippon Koshihikari Ale (オールニッポンこしひかりエール)

All Nippon Koshihikari Ale, the first of a series of limited edition brewed beers to celebrate the 30th anniversary of Echigo Beer, will be launched on 7 February 2025 (Friday) as a craft beer made entirely from domestic ingredients. Product features. All Nippon Koshihikari Ale is a beer made entirely from domestically produced ingredients. It is an easy-drinking ale with a refreshing, gentle citrus aroma derived from Japanese hops and the gentle sweetness of malt and rice. Product overview. Product name: All Nippon Koshihikari Ale Alcohol : Beer Ingredients: malted barley (produced in Japan), hops, rice (domestic) Alcohol content: 5%. Volume : 350ml can Price ： Reference price 298 yen (excluding tax), 328 yen (including tax) About the 30th anniversary of Echigo Beer Craft beer (or ‘ji-beer’ as it was then called) was born in Japan in April 1994, when a revision of the Liquor Tax Law significantly lowered the minimum production volume required to obtain a beer production licence, making it possible for small and medium-sized brewers to produce beer. At this time, Echigo Beer became the first brewpub in the country to open for business, and the first domestically produced craft beer in Japan. In other words, 16 February 1995, when Echigo Beer began operations, can be said to be the date of the birth of craft beer in Japan, and 16 February 2025 will be the 30th anniversary of Echigo Beer and the 30th anniversary of domestically produced craft beer. This product is the first of a series of products planned to inform everyone about this 30th anniversary. The second product is scheduled for release in April and the third is being prepared for release in July. About the design The illustration on the back of the can shows Echigo Beer's trademark male goat toasting with a beer in his hand at the 30th anniversary party. Behind the male goat, musicians and dancers used in Echigo Beer's standard products (Stout, Elegant Blonde, Pilsner and Premium Red Ale) are celebrating the 30th anniversary together in this special design.