Born in Amsterdam in 1873, the light pilsner is now appreciated by people in over 192 countries. Heineken owes its characteristic, clear, light color to the use of high-quality barley. The Heineken taste, recognized worldwide, especially by the young, trend-conscious target group, is based on its own yeast strains and a special brewing process with horizontal fermentation tanks. The revolutionary A yeast gives Heineken its mild, fresh taste with a fruity note.