Upland - Hoosier Gameday Lager

Hoosier Gameday Lager was created as the first ever IU Athletics branded beer. We surveyed over 10,000 IU fans aged 21+ to determine the name, can design and key attributes of the beer itself. This recipe is a reflection of the those preferences: a crisp, drinkable, but still flavorful lager with a moderate, sessionable level of alcohol. It’s a classically smooth & refreshing beer. Hoosier Gameday Lager can be classified as a Vienna Lager. The easy way to think of this style is that it falls in between a pilsner like Champagne Velvet, and a richer, more malty lager like Oktoberfest. Far from the cheap light lagers consumed by the gallon that are stereotypically associated with sporting events, this recipe incorporates two base malts kilned and toasted to differing levels of richness, three more flavorful specialty malts to create a layering of subtle toasty and slightly caramel flavor along with two different hop varieties for a light floral, earthy background note. The result is a beer that strikes the perfect balance of delicious malty goodness and refreshing drinkability. The Vienna malt that creates the bulk of the flavor for this brew was malted and toasted to perfection by Indiana’s own Sugar Creek Malt in the Hoosier state.