The Establishment - This Spud's For You

American Lager with Potatoes as an adjunct. This is our way of sticking it to the yam! We kid, but if you can’t count on small fries like us to roast self-proclaimed kings, what can you count on? American Lager is a style made famous by massive scale producers in their attempt to dilute beer’s naturally malty flavour in order to up its appeal in the eyes of the many.⠀ ⠀ By adding low-taste, low-cost ingredients like corn and rice, big-box brewers keep their profits high and condition consumers to taste less and buy more. (We said what we said.) While it’s usually frowned upon by craft connoisseurs, this style is technically demanding to brew. With no strong flavours in the mix to pull focus or beg forgiveness, everything has to be just right—including the quality of the ingredients. Enter Red Shed Malting’s barley and our chosen adjunct: the humble potato.⠀ ⠀ True to style, we brewed this beer at a higher concentration before diluting it with water just like all the multinational breweries do! And, just in case you didn’t already think we’d gone starch raving mad, we’re canning these six to a pack.⠀ ⠀ With a portion of proceeds going to @GrowCalgary, you have every right to bare (our shelves, and fill your) arms with these cans.⠀ ⠀ Malt: @RedShedMalting Connect 2 Row, Potatoes⠀ Hops: Hallertau Mittlefruh, Magnum⠀ Yeast: @EscarpmentLabs ISAR Lager⠀ Pun: Intended