Description

To date, there are brands that present a fascinating story, made up of anecdotes and twists, opportunities and unique episodes. Well, our brand has nothing to do with all this. However, we too are born from an idea, like everyone else. We are five young people, united by such absurd “love” vicissitudes that we could almost have written a book about it. In addition to not being able, however, we preferred to bet everything on the most classic and faithful of consolations: beer. Bitch is the realization of years of experience of two of spades, ghosting, friendzone and how much more sad there is in this context. Our stroke of genius was therefore to transform these stories that clash with self-esteem into something positive and constructive. We then realized, carrying out the project, that people are much more easily united by absurd stories, bad luck, the current #neverajoy, so to speak. Our beer is therefore the consolation, excellent I would add, that anyone deserves after a sad disappointment.