Zelus Beer

ZēLUS was founded in January of 2015 by Geoffrey Pedder. Geoffrey either runs, bikes or swims regularly and has competed in a multitude of running races and triathlons over many different distances, including marathons and half ironmans. After completing many races and being handed either a tasteless watered-down beer, or a delicious craft beer that was too heavy for post-athletics, Geoffrey wondered if it was possible to develop a better beer; not too heavy, not too watered down, and with all the great flavor of a traditional craft beer. Enter Jon Goldstein, PhD, Chief Brewing and Science Officer; who began advising ZēLUS in February 2015. Jon has a career in biochemistry and cell biology. Over a period of many years he has applied his scientific knowledge to his passion for brewing beer. Jon has also run three marathons and many half marathons. Robin Pedder, the Creative; has worked alongside her husband Geoffrey since the inception of ZēLUS. She comes from a design background; having worked in product design and illustration. She brings her experience to the visuals of ZēLUS illustrating labels, designing apparel, accessories & web design. Most of her activity these days comes from chasing their three kids, though she makes time for yoga, running, mountain biking, and hiking as well.