Description
The Karlsberg Brewery has a long history dating back to 1878. The company successfully combines tradition and innovation and is one of the largest family-run breweries in Germany.
The company pursues a strategy focused on consumer needs, developing, producing, and distributing a wide range of alcoholic and non-alcoholic beverage brands. The focus is on the strategic brands “Karlsberg” and “MiXery,” with a portfolio of beers, beer-based mixed drinks, and non-alcoholic beers, accompanied by a range of other proprietary brands and brands from cooperation partners. This brand business is supplemented to a limited extent by contract manufacturing, particularly for international customers.
