In preparation for the eighth Alive Festival in Thy in August 2016, we developed their very own beer in collaboration with the festival. The result was an organic IPA, which has since been an indispensable part of the party in Christiansgave in the middle of Thisted. In 2021, the taste has been improved with a new malt composition that highlights the aroma, dampens the bitterness and gives a more authentic IPA feeling. The round taste and scent of American hops now stand out even more clearly and play well with the bitterness. The new version was presented from keg to Beer Day 2021. Artwork and label design: Mads Dahl