Entries 17% above previous year’s level

Entries 17% above previous year’s level

After a dip in the number of entries last year due to the pandemic, the European Beer Star 2021 continues its success story: a total of 2.395 beers were entered for the prestigious beer competition this year. The submitting breweries come from 44 countries, spread all over the globe. Most of the entries come from Germany and Italy. But even in the 18th year of its existence, there is still a premiere: For the first time, beers from Lebanon have been registered.

Kilian Kittl, European Beer Star project manager at the association Private Brauereien Bayern, is pleased with the repeated good response: "The more than 2,000 beers entered last year were already a strong signal from the breweries during the Corona crisis. This year's entry numbers confirm the stability of the industry. With 2.395 beers submitted, we are roughly on a level with 2019, the previous record year in the history of the European Beer Star."

Expert jury again international

The beers will be tasted on November 4 and 5 by a jury of 128 experts, consisting of experienced brewmasters, beer sommeliers and specialized journalists. The European Beer Star
is one of the first guests ever to be allowed to use the new premises of the Doemens Academy in Gräfelfing. There is a generous amount of space so that the effective hygiene concept from last year can be integrated. "We are particularly pleased that after a pandemic-related hiatus last year, tasters from all over the world will once again be arriving for the European Beer Star 2021. The views of the international judges in particular are essential for a comprehensive and critical assessment of the beers submitted - after all, at the end of the day it's all about the coveted awards in gold, silver and bronze, which are only awarded once in each category," says Stefan Stang, General Manager of the association Private Brauereien Bayern, explaining the importance of an internationally staffed jury.

Storytelling matters

At the European Beer Star 2021, beers will be tasted in 71 categories for the first time, 70+1 to be precise. This is because the "Free-Style Beer" category, which was added this year, is clearly different from the other 70. In this new "class", exceptional creations that cannot be squeezed into a predefined grid will be honored. Participating breweries in this category are given the opportunity to use a special "instrument": Storytelling. If they succeed in convincing the judges that their product is a unique beer by means of a successful description, their chances of winning an award increase.

Award ceremony in Nuremberg

The winning beers of the European Beer Star 2021 will receive their awards in Nuremberg just a few days after the tasting. The festive awards ceremony will take place on November 9 as part of the Beviale Summit. "With the award ceremony on site in Nuremberg, we would like to offer the breweries successful in the European Beer Star 2021 a fitting setting and look forward to being able to present one or two awards in front of an audience," says Stefan Stang.

Photo: The European Beer Star Team (Verband der Privaten Brauereien Bayern) looks forward to a successfull Judging. f.l.t.r.: Benedikt Meier, Monika zur Lage, Stefan Stang, Kilian Kittl

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