Bell’s Brewery founder, Larry Bell announced on Nov. 10, 2021 that he has reached an agreement with Lion, an Australian based brewer, for the sale of Bell’s. Lion acquired Colorado’s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium – aligning two great American craft brewers.
Bells Brewery is one of the largest in the US craft beer industry, ranking seventh on the Brewers Association list. “This decision ultimately came down to two determining factors,” Bell explains. “First, the folks at New Belgium share our ironclad commitment to the craft of brewing and the community-first way we’ve built our business. Second, this was the right time. I’ve been doing this for more than 36 years and recently battled some serious health issues. I want everyone who loves this company like I do to know we have found a partner that truly values our incredible beer, our culture, and the importance of our roots here in Michigan.”
Bell's is confident that everything will remain the same after the sale is completed. Bell’s Executive Vice President Carrie Yunker, who maintains an 18-year tenure with Bell’s, will continue to lead day-to-day operations for the brand. VP of Operations John Mallett, who has been with Bell’s for over 20 years, will join the leadership team to focus on integrating the two brewing organizations. Bell’s coworkers will keep working primarily out of Kalamazoo, with their breweries operating as usual.
“As a shareholder and board member, I am excited to support the sale of Bell’s to Lion and to join forces with New Belgium. Our job as owners is to ensure the best future for Bell’s and I believe this step is an important and critical part of our journey to continue the Bell’s legacy long into the future,” said Laura Bell, daughter of Larry Bell. She stepped down as CEO in May 2019 and was not replaced.
“We are thrilled to be taking this next step in the United States, bringing these two great names in craft brewing together,” said Matt Tapper, Managing Director of Lion’s global craft beverages business. “We look forward to continuing to support both Bell’s and New Belgium in this next phase of growth.”
Source, Photo: Bell's Brewery
Bells Brewery is one of the largest in the US craft beer industry, ranking seventh on the Brewers Association list. “This decision ultimately came down to two determining factors,” Bell explains. “First, the folks at New Belgium share our ironclad commitment to the craft of brewing and the community-first way we’ve built our business. Second, this was the right time. I’ve been doing this for more than 36 years and recently battled some serious health issues. I want everyone who loves this company like I do to know we have found a partner that truly values our incredible beer, our culture, and the importance of our roots here in Michigan.”
Bell's is confident that everything will remain the same after the sale is completed. Bell’s Executive Vice President Carrie Yunker, who maintains an 18-year tenure with Bell’s, will continue to lead day-to-day operations for the brand. VP of Operations John Mallett, who has been with Bell’s for over 20 years, will join the leadership team to focus on integrating the two brewing organizations. Bell’s coworkers will keep working primarily out of Kalamazoo, with their breweries operating as usual.
“As a shareholder and board member, I am excited to support the sale of Bell’s to Lion and to join forces with New Belgium. Our job as owners is to ensure the best future for Bell’s and I believe this step is an important and critical part of our journey to continue the Bell’s legacy long into the future,” said Laura Bell, daughter of Larry Bell. She stepped down as CEO in May 2019 and was not replaced.
“We are thrilled to be taking this next step in the United States, bringing these two great names in craft brewing together,” said Matt Tapper, Managing Director of Lion’s global craft beverages business. “We look forward to continuing to support both Bell’s and New Belgium in this next phase of growth.”
Source, Photo: Bell's Brewery
