One of the largest craft breweries in the USA (ranked 20th in overall beer sales volume), which brews annually nearly 400,000 barrels recorded declining sales in 2017. However, they decided to open in April a second $85 million brewery at the East coast in Roanoke, Virginia to "gain some flexibility".
The CEO and president Michael LaLonde reviewed his decision in November when he realized that the American market with over 7,000 breweries has already become "diluted". Now he had to sack 10 percent of the workforce to save the brewery.
The Deschutes Brewery is not the only big craft brewery that has to reduce complexity; AB InBev, Lagunitas Brewing Company, Heineken and others are also laying off a big percentage of their employees.
Further Information: https://www.inside.beer/news/detail/usa-deschutes-to-lay-off-10-of-its-workforce.html
The CEO and president Michael LaLonde reviewed his decision in November when he realized that the American market with over 7,000 breweries has already become "diluted". Now he had to sack 10 percent of the workforce to save the brewery.
The Deschutes Brewery is not the only big craft brewery that has to reduce complexity; AB InBev, Lagunitas Brewing Company, Heineken and others are also laying off a big percentage of their employees.
Further Information: https://www.inside.beer/news/detail/usa-deschutes-to-lay-off-10-of-its-workforce.html
