AI to Design Beer?

AI to Design Beer?

Atwater Brewery, acquired by Molson Coors Beverage Company in 2020, presented his new product last week. Artificial Intelligence IPA is created by an AI chatbot. It is not the first beer to be designed with the help of AI. There has already been an experiment in Switzerland, too - and it was quite successful.

The 6.9% alcohol-by-volume Artificial Intelligence IPA uses Centennial, Citra, Amarillo and Hüll Melon hops, lending the beer tropical and citrus flavors and aromas.

Joe Platt, Atwater's quality assurance manager, came up with the idea after playing around with ChatGPT. “I asked it to write me an IPA recipe, and it gave me a homebrew-scale recipe. So I asked it to scale the recipe to 20 barrels to fit our brew system, which it was able to do,” he says. “I asked it to use those specific hops because that is what we had on hand.” 

Katy McBrady, Atwater’s president, adds: “We just accepted what the robots told us, which I’m sure is the beginning of a science fiction film. If drinkers are into it, the beer could be the first in a series of AI-developed beers from Atwater."

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